Responsive websites (I’m calling these ‘pro-mobile’ for the purpose of this article) have been around for a number of years now and are no longer the new shiny thing in web design and development. However, the number of businesses I encounter on a near daily basis whose sites’ are not responsive continues to stagger me (anti-mobile, for the purpose of this article).
If your website is pro-mobile, chances are you will already know all or some of the virtues of responsive design. For those with an anti-mobile site, consider the following three facts:
Research by iAcquire and SurveyMonkey found that 40% of people will choose a different search result if the first is not mobile friendly. Based on this alone you could be losing a huge chunk of potential business just because your website is anti-mobile.
As of April this year, the world largest and most popular search engine, Google, now takes the stance that if your website is pro-mobile it will treat it more favorably compared to a non-responsive competitor in search result indexing and display.
Lastly, as if these two facts aren’t enough to justify upgrading a website to become pro-mobile, consider that in 2014, for the first time ever, mobile usage of Google as a whole surpassed the 50% mark, making it a more popular platform for accessing the web than desktops.
The hard truth is that if your website is anti-mobile you are hurting your online presence, and by association, your brand and business will be losing out to your more progressive competitors.
At HarveyDavid we build responsive, pro-mobile websites for clients in all sectors. Contact us today to find out how we can help you stay ahead.
 Mobile Behavior: Big Game Seating — A Study with SurveyMonkey: http://www.iacquire.com/blog/mobile-behavior-big-game-seating-a-study-with-surveymonkey