Non-responsive Websites Are Bad For Business

By August 4, 2015Web Design

Responsive websites (I’m calling these ‘pro-mobile’ for the purpose of this article) have been around for a number of years now and are no longer the new shiny thing in web design and development. However, the number of businesses I encounter on a near daily basis whose sites’ are not responsive continues to stagger me (anti-mobile, for the purpose of this article).

If your website is pro-mobile, chances are you will already know all or some of the virtues of responsive design. For those with an anti-mobile site, consider the following three facts:

Research by iAcquire and SurveyMonkey found that 40% of people will choose a different search result if the first is not mobile friendly[1]. Based on this alone you could be losing a huge chunk of potential business just because your website is anti-mobile.

As of April this year, the world largest and most popular search engine, Google, now takes the stance that if your website is pro-mobile it will treat it more favorably compared to a non-responsive competitor in search result indexing and display.

Lastly, as if these two facts aren’t enough to justify upgrading a website to become pro-mobile, consider that in 2014, for the first time ever, mobile usage of Google as a whole surpassed the 50% mark, making it a more popular platform for accessing the web than desktops.

The hard truth is that if your website is anti-mobile you are hurting your online presence, and by association, your brand and business will be losing out to your more progressive competitors.

At HarveyDavid we build responsive, pro-mobile websites for clients in all sectors. Contact us today to find out how we can help you stay ahead.

Warren George, Digital Marketing Associate at HarveyDavid. Follow HarveyDavid and Warren for more insights.

 

[1] Mobile Behavior: Big Game Seating — A Study with SurveyMonkey: http://www.iacquire.com/blog/mobile-behavior-big-game-seating-a-study-with-surveymonkey