Rich media is a term often used by marketers, but what is it, and why should you care?
Rich media is a collection of engaging content that ideally should already be integrated into your marketing strategy. According to the definition, rich media refers to any kind of content that differs from normal text and static images and helps to engage users. For example this could include videos, GIFs, infographics or audio clips.
With expectations increasing and attention spans shortening, it is becoming more important than ever to attract Internet users whilst you can. However, this remains half the battle as online marketers strive to find innovate ways to differentiate themselves by producing unique and high quality content. Therefore rich media provides the opportunity to produce more dynamic and engaging content to offer a ‘richer’ user experience.
Partnered with social media, rich media has the powerful ability to engage with, and reach large audiences. It also allows the potential for content to be rapidly spread virally through whole networks of people. Statistics have shown positive evidence of the advantages rich media can provide for a business:
- Rich media (interactive visuals, videos, tours, tutorials) increase conversion rates by 64% (ICE Portal)
- 80% of online visitors will watch a video, while only 20% will actually read the full article (Digital Sherpa)
- 57% of consumers say that watching videos makes them more confident in online purchase decisions (MediaPost)
Through effectively distributing your business’ rich media on social media, you can gain access to potential new and influential customers. Plus, once created rich media is reusable and can be later distributed for free. Therefore by marrying social media with rich media, brands can benefit from increased user engagement, customer loyalty, and higher social returns.
HarveyDavid can help your business create engaging content including various types of rich media that can help turn conversations into customers. Find out more about our social media marketing services by contacting us today.
– Becky Glanville, Social Media & Account Executive at HarveyDavid. Follow HarveyDavid for more insights.