Proposition setting is the strategic process of defining and articulating a unique value proposition for a product or service. It involves identifying key features, benefits, and differentiators that resonate with the target audience, creating a compelling narrative that sets the offering apart in the market, ultimately driving customer engagement.
Everything starts with an idea.
The right idea will create game changing results. But good ideas need time to formulate and in an increasingly complex, fast paced business world, time is a luxury most don’t have. That’s where we come in.
HarveyDavid: Extracting Clarity from the Complex.
We make it our mission to take the time to bring clear thinking to your proposition, strategy, messaging, content, campaigns, and sales enablement. After all, clarity of thought is often the difference between mediocre and visionary campaigns.
Dive further into our website and discover how we can help you achieve game changing results.
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We pride ourselves on finding clarity in the complex, so everyone understands what you want to say.
See our solutions to understand how clarity can add value to your marketing.
Solutions
Proposition Setting
Think of it as decluttering, but for value propositions and marketing messages.
Our tried and tested three-step process delivers you a clear proposition that acts as a springboard for your product or service.
Strategy
Mapping your journey to success, minus the detours.
When you need an experienced team that will listen to your goals, visualise creative strategies to get you there, and map out a clear path to achieve success.
Whether it’s a product launch or a tactical campaign, success starts with a solid strategy. Routed in your particular business needs, our approach is always built on listening, experience, digital nous and heaps of creative thinking. The objective is always laser focused on ensuring you achieve the pre-agreed KPIs and desired business outcomes.
Content
Making your content dance, sing, and maybe even do the moonwalk.
Your marketing content, in all its forms, must deliver on your audiences’ expectations, be memorable and easy to share.
With the right assets, ranging from articles and whitepapers, to eBooks and videos, we will establish your credibility, articulate your solution benefits, build trust and communicate why a prospect should choose you. With the right content mapped to your buyer journey you will create a seamless narrative to move your prospect towards purchase.
Campaigns
Because your campaign deserves the best possible audience.
Automated, multi-channel B2B campaigns come loaded with complexity. Stakeholders, platforms, assets, segmentation, dynamic messaging. The list goes on.
We define, create and deliver campaigns that move your prospects to action. Whether that’s to purchase, renew, cross-sell or upsell. And for prospects who aren’t ready to buy today, we create multi-touch nurture campaigns that keep them engaged until they’re ready to buy.
Sales Enablement
Turning your sales team into rockstars.
Give sales the right tools and they’ll close more deals. More money for them, more money for the business and everyone looks good.
From podcasts outlining a benefit of a product that sales can listen to on the way to a meeting, to an app that generates an appropriate email campaign after sales leave a meeting. We always look at sales enablement through the lens of what will enable salespeople to understand the benefits of your product or service so they can close more deals.
AI and Automation
Machines can do the work.
We can help you identify processes in your marketing activity where AI and automation can do the work so your people have more time to think.
We’ve been in marketing technology from day one. From automation platforms (Oracle Eloqua, HubSpot, Marketo, Pardot) to Generative-AI and even bespoke build automated routines and intelligent processing. We have the history and understand the future so you’re next martech project will work hard for you.
What people say about us
“HarveyDavid helped us create an important Annual review for the business. The teams ability to find and tell compelling stories that work across all channels is second to none and I would highly recommend the agency.”
Simon Marshall
Executive Head
Markets Burges Salmon LLP
“You guys rock!”
Cari Rhodes
Global Marketing, Mobility Infrastructure
Spirent Communications
“I’ve been keeping a close eye on the downloads and MQLs being generated, it’s looking very good. Well done, team.”
David Clack
Head of Marketing
Ricoh UK
“The increase in enquiries and demo requests was impressive.”
Emmeline Randall
Head of Marketing
First Databank Europe
“HarveyDavid helped us identify customer personas, empathise with their needs, and convey complex information in an accessible, simple way.”
Jim Hodgson
Project Manager
Business West
“HarveyDavid helped us define a clear and strong value proposition which we were able to use across all our communications.”
Helena Viatge
CEO
Bioinduction
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