Quality writing stands out and provides better value for money. If you want to write content that converts, perfecting your written English is half the battle. The good news is that there are plenty of excellent online gadgets to help you improve your digital content with minimal effort. These tools have the power of a fully paid up proof-reader, with instant turnaround. So let’s take a close look at them.
According to Cambridge University, the best recommended sentence length is just 24 words. Less is definitely more when it comes to good content.
Ernest Hemmingway would famously sit down for hours and write page after page of drivel. By writing about whatever popped into his head, he resisted the urge to waffle when writing his novels. This online tool does an excellent job of highlighting errors in your writing. It’s fantastic. Try it now, if you dare.
#2 Drivel Defence
As part of the Plain English campaign, Drivel Defence highlights extraneous words in your writing. Even the most adept content marketers need to be told when they’re veering off course. This tool is great for telling you when to cut out words, or even entire paragraphs from your writing.
#3 Gunning Fog
The Gunning Fog Index is useful for pitching copy at exactly the right level. It deciphers how many years of education your reader needs to understand your writing. As most people start school at five, the Index is a clever reminder that clarity is everything in content marketing.
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Did you know that human behavioural insights could transform your content? Find out, in our interview with Chloe Foy here: