Tailored to your industry and specific needs, we map out how AI will impact your sector’s marketing today, possible future disruption and the opportunities AI will create.

With a deeper understanding of the B2B AI marketing landscape, we work with you to pilot an area of your current marketing operations to demonstrate how AI delivers gains.

The pilot will provide a proof of concept for future scaling, helping your department work smarter, not harder.

The wave of new AI tools has meant anyone can start creating content using AI, and many already are.

At first glance, the outputs are almost magical! A machine answering questions, seemingly like a copywriter would. But dig deeper, and you see the machine is simply presenting what is the most likely best answer, often including inaccuracies and biases.

Without good foundations in prompt writing or how to apply human oversight, untrained marketers risk creating and publishing content which has obviously been generated with AI or contains misleading information.

Our workshop introduces AI protocols and highlights the dangers of using GenAI before teaching your team how to adopt, use, and get more from it.

The training includes:

AI Capabilities

We help you understand the strengths and limitations of different AI models so you can learn which are best to use when and how to craft prompts that play to their strengths and avoid weaknesses.

Clarity and iteration

Learn the nuances of AI engines and how a specific and iterative approach to prompt writing leads to more accurate responses.

Prompt Structuring

Discover how to structure your prompts by breaking down complex requests into smaller subtasks to improve results.

Role Assignment and targeting

Understand the importance of role assignment and correct audience specification when prompting so the AI applies the correct context, expertise and tone.

Prompt testing and Analysis

We’ll help you develop your skills in analysing AI outputs and identifying areas for prompt improvement by showing how critical thinking affects an AI’s response.

Create your own GPT

We’ll show you how to build a GPT tailored to your specific needs, which means the answers you get will be less general and more focused.

Well-researched and executed personas are the bedrock of marketing initiatives as they inform the strategy, messaging, and content.

However, for many organisations, personas are often static, broad outlines providing limited insight or behavioural psychographics containing conscious and unconscious detail, which is often challenging to include in strategies or messaging.

We saw the opportunity to develop an interactive persona solution that allows marketers to emulate and interrogate a prospect persona in real time. With an interactive persona, the marketing team can gain valuable insights as if it were a real person, receiving responses to help shape strategy and messaging. It can even tell you which groups on LinkedIn you will find them in and provide posts, content messaging based on pain points, and a host of other applications to help shape and execute your next personalised strategy.

By adding your products and services, tone of voice, propositions, and core messaging, you can directly test responses and deliver better-informed strategies and highly personalised, unique content created with confidence and ease.