Applying Innovation to Identify and Nurture New Leads

In a strategic move to solidify its position as a comprehensive digital services provider, Ricoh UK embarked on a journey to showcase its broad range of technology solutions and services, with the objective of deepening customer engagement and identifying new leads. 

HarveyDavid crafted a pioneering campaign centred around a customer-focused Digital Maturity assessment tool and nurture strategy. This innovative solution allowed prospects to complete an informative and easy-to-understand online form to assess their organisation’s digital maturity.

The Digital Maturity assessment tool provides instant, actionable insights tailored to each user, delivering a panoramic view of their digital technology landscape across Finance, IT, Business Process Management, HR, and Facilities. Following the completion of the assessment, prospects receive a detailed report offering a roadmap for digital enhancement, providing immediate, actionable value and spotlighting Ricoh’s capabilities.

This campaign has transformed Ricoh’s approach to market engagement, enabling a sustained, yet dynamic strategy that adapts to evolving industry requirements and technology trends. The assessment tool’s flexibility and scalability have facilitated hundreds of high-value interactions, which in turn have provided quality leads and significantly valuable insights into prospects’ digital maturity.

These insights have maximised the ability of sales teams to initiate valuable conversations with prospects, which in turn has led to meaningful customer engagements.

Deliverables: Campaign strategy, Digital Maturity Indicator tool development, content creation, and CRM integration.