Creating your first nurture strategy and campaign

Getting a marketing automation platform integrated and switched on is just the beginning. The real work comes next, like launching your first nurture campaign. This always draws on a wide range of specialist skills – skills many marketing departments don’t have in-house.

This is the story of how a cloud-based finance software company achieved this without recruiting expensive people managing a team of freelancers. Instead, they outsourced the project to us.

Our agile team has years of hands-on experience in making marketing automation platforms work alongside established processes.

Working in partnership with the client, we planned the project and then addressed everything from content mapping to email copywriting. Along the way, we filled the knowledge gaps and educated the client team.

Today they boast a powerful, always-on nurture campaign running on their marketing automation platform. And the good news is they can use the campaign we designed as a template for further campaigns. They’re completely in control.

Deliverables: campaign strategy, data acquisition and segmentation, canvas creation, technical input, email template design and build, email copy and project management.

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