Our client uses Oracle Eloqua for their EMEA marketing activity across 24 operating countries, running numerous engagement and nurture campaigns to drive interest and create opportunities. They have a dedicated in-house team that manages much of the day-to-day campaign-related activities, such as creating and updating emails and landing pages.

Eloqua is an incredibly powerful enterprise marketing automation tool which provides massive scope for organisations to tailor its use to their specific needs. However, the flipside to this is that building complex email campaigns requires a good deal of knowledge and, in the case of non-templated emails, some HTML development capability.

This level of complexity can lead to configuration or coding errors, which are not always obvious. In our client’s case, the business was experiencing an unacceptable number of errors, so they needed to find a cost-effective solution.

HarveyDavid developed an automation script using Python, which created an easy-to-use and streamlined process so users can check any newly created emails. Simply submitting the Eloqua Email ID via a browser from the email checker tool initiates a validation process that checks key aspects of the email, from HTML code errors to naming conventions. On completion of the automated process, the tool generates a comprehensive validation report identifying areas that require improvement.

Services provided by HarveyDavid: Ideation, Python development, API integration, and hosting.