CASE STUDY

Empowering salespeople with mobile sales enablement

It sounds impossible: give a large and disparate sales team the technology to launch personalised, on-brand, automated marketing – directly from their phones.

Ricoh UK needed a way to align sales and marketing. We saw an opportunity to leverage the power of Oracle Marketing Cloud to create a bespoke sales email program. The result: salespeople can select, personalise and trigger existing campaigns – or specific bottom-of-funnel messaging – directly to their prospects.

Not only has this project brought sales and marketing teams closer together, it also means all prospect data is captured in the CRM – a launchpad for further campaigns and personalisation.

The program created a 15% uplift in new business – worth millions in revenue. It also delivered more than 780 new leads (and rising), increased web traffic by 220%, and provided a massive uplift in the sales team’s engagement with marketing activity.

Deliverables: Ideation, strategy, workshops, Eloqua development, HTML build, integration and testing. Campaign copywriting, architecture, email template design.

Get in touch

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71-75 Shelton Street,

Covent Garden,

London, WC2H 9HE

 

40 Berkeley Square,

Bristol BS8 1HP

Phone:

0117 214 0011