Influencing Market Analysts: A Telefónica Story
Despite its position as a titan in the telecommunications landscape, with a global customer base of 268 million, Telefónica faced a unique challenge: how to demonstrate to industry analysts that it has a strong approach to innovation.
So Telefónica commissioned HarveyDavid to help them position their state-of-the-art mobile technology.
We began the journey by working with the Telefónica B2B marketing team to help identify suitable innovation projects. During this session, we heard the story of Diego Saez-Gil, who, after an airline lost luggage containing his family’s Christmas presents, created Bluesmart: the world’s first trackable suitcase. To bring this story to life, we created a video featuring Diego and Telefónica’s account manager. The story gave a glimpse into the potential of technology to create global solutions, and highlighted Telefónica’s role in developing innovative solutions.
The video, the first of several, premiered at leading industry analyst events across the USA and Europe, creating instant recognition within the analyst community and ensuring Telefónica was widely acknowledged as a leading telecoms innovator.
Deliverables:
Strategic storytelling, video production, content creation, and marketing strategy integration.
Peter Woolford, Marketing & Communications Manager at Telefónica Business Solutions, had this to say:
“We were utterly delighted with how the video series unfolded. Entrusting HarveyDavid with full access to our customers was a decision made easy by their professionalism and quality of work. The production not only delivered our message effectively but has also become a pivotal piece in our marketing strategy, significantly driving industry awareness and revenue.”
Peter Woolford, Marketing & Communications Manager at Telefónica Business Solutions, had this to say:
“We were utterly delighted with how the video series unfolded. Entrusting HarveyDavid with full access to our customers was a decision made easy by their professionalism and quality of work. The production not only delivered our message effectively but has also become a pivotal piece in our marketing strategy, significantly driving industry awareness and revenue.”
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