Events - HarveyDavid
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Marketing Automation


One of the biggest challenges facing modern marketing professionals is how to get real value from Marketing Automation. Strategies, people and processes drive success, but how do you align these to make that a reality?

During our webinar, you will hear:


  • Mary’s and Atif’s particular journey to marketing
    automation success
  • How you can use marketing automation to improve every part of the sales cycle
  • How marketing automation can align sales and marketing

Why you should attend this webinar?


  • You are new to marketing automation or are considering marketing automation and want to gain insights from those who have achieved success
  • You want to know how to use marketing automation to improve customer experience and grow revenue
  • You believe your current marketing automation efforts are not delivering you the results you expect

Presented by HarveyDavid

Special guest Mary Wallace

Director of Marketing, UBM

Mary Wallace is the Director of Marketing Technology at UBM plc, a market-leading B2B media and events business.

Special guest Atif Malik

VP Data Engineering, Informa

Atif is VP Data Engineering at Informa and is responsible for data solution architecture and integration within Informa’s Tech/BI divisions.