So you know your audience. You have adopted a writing style that will resonate with them. And you what you want to communicate. You also appreciate that perfecting your written English is half the battle. You need to be web-friendly which means pitching at tthe right level of reading, getting sentence lengths perfect, and speaking in plain English.
The good news is that there are plenty of excellent online tools to help you improve your digital content with minimal effort. These tools have the power of a fully paid up proof-reader, with an instant turnaround. So let’s take a close look at them.
Aptly named after Ernest Miller Hemingway the American journalist, novelist, short-story writer, and sportsman. His economical and understated style had a strong influence on 20th-century fiction. According to Cambridge University, the best-recommended sentence length is just 24 words. Less is definitely more when it comes to good content.
Hemmingway would famously sit down for hours and write page after page of drivel. By writing about whatever popped into his head, he resisted the urge to waffle when writing his novels. This tool has been designed to help you deliver brevity. It’s fantastic. Try it now, if you dare.
As part of the Plain English campaign, Drivel Defence highlights extraneous words in your writing. Even the most adept content writers need to be told when they’re veering off course. This tool is great for telling you when to cut out words, or even entire paragraphs from your writing.
The Gunning Fog Index is useful for pitching copy at exactly the right level. It deciphers how many years of education your reader needs to understand your writing. As most people start school at five, the Index is a clever reminder that clarity is everything in content writing.
We believe in simplicity. It’s proven to be beneficial. Especially in a complex world where new ideas need to be explained. That doesn’t mean we won’t work with clients who have complex offerings. We love the challenge of unpacking layers of complexity in order to communicate your offering in a memorable way. Like all these things, it starts with a conversation. So let’s talk.