Publications

If you are a marketing leader and curious about how to embrace AI strategically, this is for you! AI for B2B Marketing Leaders by David Sloly is a practical guide for small to mid-sized organisations looking to adopt AI in marketing. It explains AI’s current capabilities, outlines its future potential and provides actionable advice for overcoming common challenges like skill gaps and integration issues. The guide explores how marketing roles will evolve and how to embrace AI strategically, ensuring it drives efficiency. If you want insights explained by a marketing professional who studied AI at Said Business School and has been using AI in their personal and professional life for many years, then AI for B2B Marketing Leaders is for you. All the insight without the complexity or hype.

A great deal has been written about the benefits of marketing automation as well as guidance on campaign strategy and technical set-up. But what about the less obvious questions? For instance, what sort of team do you need to successfully implement marketing automation? And how do you introduce marketing automation to the rest of the business?

There isn’t much information out there on these ‘softer’ subjects. So I thought the best thing to do was to speak to senior marketing practitioners who are ‘at the coalface’, solving these problems on a daily basis. After interviewing more than 30 marketing automation practitioners from all over the world, I have captured their unique stories and insights on how they faced and overcame significant challenges.

I hope you find their stories engaging and, more importantly, useful, wherever you are on your marketing automation journey.

As a journalist, broadcaster and producer, I learned the art of finding and telling other people’s stories; then, later in life, as a creative director, I had the privilege of helping world-class brands create stories that connected with customers beyond the product benefits. In 2014, I set myself the task of writing a book that would provide a process to enable anyone to create their own authentic business story. I have made the process as simple as possible so that it is easy to action. But that does mean this book is not the usual 300 pages but instead a slim book containing just the information you need to create your business story quickly. Why You Need A Business Story And How To Create It is a tested method for creating your own powerful business stories that you will be able to write, tell and share today.

• Learn about the different types of business stories and how to create them in 5-steps
• Differentiate your business from the competition
• Learn how to create stories for sales enablement
• Create engaging presentations using the power of stories
• Learn how to create a clear proposition to attract new clients.

The sales funnel, or sales pipeline as it’s sometimes called, is a cross-departmental bible. It’s invaluable for identifying areas of the buying process that offer the most significant opportunity for improvement.

Our unique Funnel Vision methodology optimises sales and marketing performance to deliver more and better deals.

If you’re a CEO looking for insight into growth opportunities, a sales leader watching deals in progress, a CFO seeking confidence that forecasts will be met, or a marketeer generating leads that turn into profitable revenue, the data and insight from a well-managed funnel can turn an average marketing department into a world-class one. Especially, if your revenue targets are rising faster than your marketing budget.

• Learn how to increase revenue without increasing top-of-funnel spend
• Discover the assets that create enquires
• Learn the most effective way to turn an MQL into an SAL
• Find out what to measure so you know where to invest
• Learn how to grow revenue faster than your marketing budget