Whether you’re getting into this subject for the first time or are already AI literate, this document will provide a straightforward, realistic approach to understanding and adopting AI in marketing without getting caught up in the hype.
What you will learn
If you are a marketing leader and curious about how to embrace AI strategically, this is for you! AI for B2B Marketing Leaders by David Sloly is a practical guide for small to mid-sized organisations looking to adopt AI in marketing. It explains AI’s current capabilities, outlines its future potential and provides actionable advice for overcoming common challenges like skill gaps and integration issues. The guide explores how marketing roles will evolve and how to embrace AI strategically, ensuring it drives efficiency. If you want insights explained by a marketing professional who studied AI at Said Business School and has been using AI in their personal and professional life for many years, then AI for B2B Marketing Leaders is for you. All the insight without the complexity or hype.
If you are a marketing leader and curious about how to embrace AI strategically, this is for you! AI for B2B Marketing Leaders by David Sloly is a practical guide for small to mid-sized organisations looking to adopt AI in marketing. It explains AI’s current capabilities, outlines its future potential and provides actionable advice for overcoming common challenges like skill gaps and integration issues. The guide explores how marketing roles will evolve and how to embrace AI strategically, ensuring it drives efficiency. If you want insights explained by a marketing professional who studied AI at Said Business School and has been using AI in their personal and professional life for many years, then AI for B2B Marketing Leaders is for you. All the insight without the complexity or hype.