AI for B2B Marketing Leaders

AI for B2B Marketing Book Image
Authors: David Sloly

Whether you’re getting into this subject for the first time or are already AI literate, this document will provide a straightforward, realistic approach to understanding and adopting AI in marketing without getting caught up in the hype.

What you will learn

  • Understand AI’s capabilities and limitations in the context of B2B marketing.
  • Learn how AI can drive efficiency, personalisation, and campaign effectiveness.
  • Gain actionable steps to assess, adopt, and implement AI in a way that fits your unique team, technology stack, and business goals.
Synopsis
Synopsis

If you are a marketing leader and curious about how to embrace AI strategically, this is for you! AI for B2B Marketing Leaders by David Sloly is a practical guide for small to mid-sized organisations looking to adopt AI in marketing. It explains AI’s current capabilities, outlines its future potential and provides actionable advice for overcoming common challenges like skill gaps and integration issues. The guide explores how marketing roles will evolve and how to embrace AI strategically, ensuring it drives efficiency. If you want insights explained by a marketing professional who studied AI at Said Business School and has been using AI in their personal and professional life for many years, then AI for B2B Marketing Leaders is for you. All the insight without the complexity or hype.

Author
Author
David Sloly
After selling his first business at the age of 17, David travelled extensively before returning to the UK to train as a journalist with the BBC. He went on to write and produce multi-award-winning radio shows (SONY Gold, MOBO, Guardian Award) before moving to advertising and finally settling on marketing. His communication and content skills led him to be promoted to the position of Executive Creative Director for a global tech marketing agency creating campaigns for Google, Dell and Microsoft.He has been awarded the cream of the marketing industry’s awards (Agency of the Year, Campaign of the Year, Best Use of Innovative Tech), and his deep understanding of psychology ensures prospects remain engaged at every stage of the buying process. David is the author of several business books and has given talks around the world (TEDx, SXSW, Futurology UK) on content strategies and the power of using stories in business.

If you are a marketing leader and curious about how to embrace AI strategically, this is for you! AI for B2B Marketing Leaders by David Sloly is a practical guide for small to mid-sized organisations looking to adopt AI in marketing. It explains AI’s current capabilities, outlines its future potential and provides actionable advice for overcoming common challenges like skill gaps and integration issues. The guide explores how marketing roles will evolve and how to embrace AI strategically, ensuring it drives efficiency. If you want insights explained by a marketing professional who studied AI at Said Business School and has been using AI in their personal and professional life for many years, then AI for B2B Marketing Leaders is for you. All the insight without the complexity or hype.

David Sloly
After selling his first business at the age of 17, David travelled extensively before returning to the UK to train as a journalist with the BBC. He went on to write and produce multi-award-winning radio shows (SONY Gold, MOBO, Guardian Award) before moving to advertising and finally settling on marketing. His communication and content skills led him to be promoted to the position of Executive Creative Director for a global tech marketing agency creating campaigns for Google, Dell and Microsoft.He has been awarded the cream of the marketing industry’s awards (Agency of the Year, Campaign of the Year, Best Use of Innovative Tech), and his deep understanding of psychology ensures prospects remain engaged at every stage of the buying process. David is the author of several business books and has given talks around the world (TEDx, SXSW, Futurology UK) on content strategies and the power of using stories in business.

AI for B2B Marketing Leaders guide

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