Clarity is the secret to a brilliant strategy. Your marketing strategy will be clear, concise, logical and presented to you in plain English.
Agreeing what success looks like.
Generating and testing ideas.
Focused strategic approach.
The point of the strategy is to have a plan of action designed to achieve an overall aim. To create a strategy we first need to understand what success looks like (this often entails a workshop with stakeholders that we facilitate). Then we need to understand people, processes, budget, timing and technology to ensure the overall goal can be achieved.
HarveyDavid Workshop with Ricoh Marketing & Sales Leads
Co-founder of HarveyDavid David Sloly has facilitated strategy workshops all over the world. David will help you identify the stakeholers who should attend, create the agenda and facilitate the workshop. The unique insights gained from these workshops enable us to create strategies that align people, process and technology.
Working with knowledgeable and experienced digital marketing creatives, writers and producers who understand how to create nurture campaigns.
Award-winning messaging.
Engaging content
Technical delivery and creative working together.
According to psychologists, our decisions are influenced by our emotions. That applies to B2B and B2C. So, does your messaging engage people at an emotional level? We can help you create B2B messages that are clear, memorable and emotional.
HarveyDavid Workshop with Ricoh Marketing & Sales Leads
Co-founder of HarveyDavid David Sloly has facilitated content workshops all over the world. David will help you identify the stakeholers who should attend, create the agenda and facilitate the workshop. The unique insights gained from these workshops enable us to create content in lockstep with the buyer journey.
Good written English is only half the battle to persuasive online communications. You also need to be web-friendly which means pitching at the right reading level, ensuring sentence lengths are perfect and speaking in plain English. Discover three online tools to sky-rocket your content writing.
Why aren’t we using more stories in business?
Studies in psychology show that stories deeply influences our attitudes, beliefs and the decisions we make.
Yet despite the importance of persuasion most executives admit that they struggle to communicate clearly and fail to inspire. Learn the secret to creating business stories.
A strategy in isolation is no use without an experienced team to implement it.
Across the technology stack.
Solution-focused developers.
Resolving technical issues faster.
Jargon and dismissive attitudes towards non-technical people are two things our technical team forbid. They prefer plain English and a solution-focused approach to problems. The outcome is best explained by one of our EMEA clients “You are BRILLIANT – thank you.”
Oracle Eloqua, Pardot, Marketo are just a few of the marketing automation platforms our team are qualified to work on. HarveyDavid offers continual professional development to ensure everyone is up to date. The team also are regulars at the leading industry events to soak up what marketing technology coming next.
Case Study: Eloqua Implementation.
With a small in-house marketing team in the UK, First Databank asked HarveyDavid to implement their Eloqua instance and create an outbound campaign to introduce their product to a healthcare audience.
Case Study: Providing on-demand Eloqua expertise.
Discover how HarveyDavid enabled Ricoh UK to realise maximum value from their marketing automation investment. Our managed support was then able to provide an activation roadmap and campaign activity, including:
Deploying marketing automation requires a healthy mix of strategy and technical ability. However, the journey is much smoother if you have an experienced partner on your side.
The first step is to understand how marketing automation will improve your marketing processes and your customer’s experience. Contact us to find out more about our services.
Define objectives, challenges and opportunities.
Calibrate your instance to meet your needs.
Clear simplified marketing processes.