Clarity is the secret to a brilliant strategy. Your marketing strategy will be clear, concise, logical and presented to you in plain English.
Agreeing what success looks like.
Generating and testing ideas.
Focused strategic approach.
The point of the strategy is to have a plan of action designed to achieve an overall aim. To create a strategy we first need to understand what success looks like (this often entails a workshop with stakeholders that we facilitate). Then we need to understand people, processes, budget, timing and technology to ensure the overall goal can be achieved.
Co-founder of HarveyDavid David Sloly has facilitated strategy workshops all over the world. David will help you identify the stakeholers who should attend, create the agenda and facilitate the workshop. The unique insights gained from these workshops enable us to create strategies that align people, process and technology.
Case Study: Read how we created a strategy to align sales & marketing. The client objective was to move away from a product only focus and aggressive sales follow up to a more customer centric experience, allowing prospects to self-educate on core business transformation challenges by reading engaging thought leadership reports and articles.
Read our post on how human behaviour can shape your content strategy. Chloe Foy is a researcher in Human Behaviour at the London School of Economics. In this post Chloe explains how we can use behavioural insights to shape content marketing strategy.
Trying to get a nurture strategy in place in a large organisation can be tough. The bigger the organisation, the more difficult it is to create strategies and deploy software that requires integration with legacy software. In this post we discuss ways to test and learn by iteration using low cost solutions.
Working with knowledgeable and experienced digitual marketing creatives, writers and producers who understand how to create nurture campaigns.
Technical delivery and creative working together.
According to psychologists, our decisions are influenced by our emotions. That applies to B2B and B2C. So, does your messaging engage people at an emotional level? We can help you create B2B messages that are clear, memorable and emotional.
Co-founder of HarveyDavid David Sloly has facilitated content workshops all over the world. David will help you identify the stakeholers who should attend, create the agenda and facilitate the workshop. The unique insights gained from these workshops enable us to create content in lockstep with the buyer journey.
Case Study: Read how we created content to align sales & marketing. This year we have been shortlisted for a the B2B Marketing Awards. We believe it was the creative and messaging designed with technical implementation in mind that caught the judges attention. But the campaign results probably helped seal the deal…
Good written English is only half the battle to persuasive online communications. You also need to be web-friendly which means pitching at the right reading level, ensuring sentence lengths are perfect and speaking in plain English. Discover three online tools to sky-rocket your content writing.
Studies in psychology show that stories deeply influences our attitudes, beliefs and the decisions we make.
Yet despite the importance of persuasion most executives admit that they struggle to communicate clearly and fail to inspire. Learn the secret to creating business stories.
A strategy in isolation is no use without an experienced team to implement it.
Across the technology stack.
Resolving technical issues faster.
Jargon and dismissive attitudes towards non-technical people are two things our technical team forbid. They prefer plain English and a solution-focused approach to problems. The outcome is best explained by one of our EMEA clients “You are BRILLIANT – thank you.”
Oracle Eloqua, Pardot, Marketo are just a few of the marketing automation platforms our team are qualified to work on. HarveyDavid offers continual professional development to ensure everyone is up to date. The team also are regulars at the leading industry events to soak up what marketing technology coming next.
With a small in-house marketing team in the UK, First Databank asked HarveyDavid to implement their Eloqua instance and create an outbound campaign to introduce their product to a healthcare audience.
Discover how HarveyDavid enabled Ricoh UK to realise maximum value from their marketing automation investment. Our managed support was then able to provide an activation roadmap and campaign activity, including:
Deploying marketing automation requires a healthy mix of strategy and technical ability. However, the journey is much smoother if you have an experienced partner on your side.
The first step is to understand how marketing automation will improve your marketing processes and your customer’s experience. Contact us to find out more about our services.
Define objectives, challenges and opportunities.
Calibrate your instance to meet your needs.
Clear simplified marketing processes.