The Eloqua Mindset. Oracle Marketing Cloud - HarveyDavid
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Get a free PDF copy of our latest book The Eloqua Mindset

The Eloqua Mindset – Seven Eloqua marketing experts describe how they realised the full potential of marketing automation.

Download the full book as a PDF

The valuable lessons and experiences they share make this book a must-read for anyone considering Oracle Marketing Cloud and for those who believe their business has not yet achieved the full benefit of marketing automation.

This is not a technical ‘how-to’ guide. It is real stories from real people dealing with the often overlooked but critically important aspects of marketing automation such as:

  • How can I convince the board and people outside of marketing that automation is right for the business?
  • Who should lead the marketing automation team?
  • How can I efficiently deliver campaigns while upholding creative and technical standards?
  • How can I keep sight of my original objectives?

Seven real-life stories, one common goal. To make the dream of marketing automation a reality.

Download the full book as a PDF