Seven Eloqua marketing experts describe how they realised the full potential of marketing automation.
The valuable lessons and experiences they share make this book a must-read for anyone considering Oracle Marketing Cloud and for those who believe their business has not yet achieved the full benefit of marketing automation.
This is not a technical ‘how-to’ guide. It is real stories from real people dealing with the often overlooked but critically important aspects of marketing automation such as:
- How can I convince the board and people outside of marketing that automation is right for the business?
- Who should lead the marketing automation team?
- How can I efficiently deliver campaigns while upholding creative and technical standards?
- How can I keep sight of my original objectives?
Seven real-life stories, one common goal. To make the dream of marketing automation a reality.
