Seven Eloqua marketing experts describe how they realised the full potential of marketing automation.
The valuable lessons and experiences they share make this book a must-read for anyone considering Oracle Marketing Cloud and for those who believe their business has not yet achieved the full benefit of marketing automation.
This is not a technical ‘how-to’ guide. It is real stories from real people dealing with the often overlooked but critically important aspects of marketing automation such as:
Seven real-life stories, one common goal. To make the dream of marketing automation a reality.