The Eloqua Mindset
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Get a free PDF copy of our latest book The Eloqua Mindset

Seven Eloqua marketing experts describe how they realised the full potential of marketing automation.

The valuable lessons and experiences they share make this book a must-read for anyone considering Oracle Marketing Cloud and for those who believe their business has not yet achieved the full benefit of marketing automation.

This is not a technical ‘how-to’ guide. It is real stories from real people dealing with the often overlooked but critically important aspects of marketing automation such as:

  • How can I convince the board and people outside of marketing that automation is right for the business?
  • Who should lead the marketing automation team?
  • How can I efficiently deliver campaigns while upholding creative and technical standards?
  • How can I keep sight of my original objectives?

Seven real-life stories, one common goal. To make the dream of marketing automation a reality.

Download the full book as a PDF