Personalisation & CX

What does Artificial Intelligence plus Marketing Automation equal?

Fatboy Slim released a track in 2010 entitled ‘Machines Can Do The Work.’ The next line of the song continued with, ‘People can think.‘ For me, that sums up the future of AI and MA perfectly. I have no doubt that right now, some very smart people are probably trying to visualise advanced data models that link together the how, what, why, when and where of pre-purchase behaviour and are trying to underpin that with a subtle layer of nudge theory. My brain begins to melt at the thought. But as the future possibilities unwind before us, the one thing we can be certain