{"id":80,"date":"2022-05-23T08:05:09","date_gmt":"2022-05-23T08:05:09","guid":{"rendered":"https:\/\/harveydavid.com\/?post_type=case_studies&#038;p=80"},"modified":"2022-06-21T08:07:17","modified_gmt":"2022-06-21T08:07:17","slug":"helping-the-government-create-a-new-brand","status":"publish","type":"case-studies","link":"https:\/\/harveydavid.com\/case-studies\/helping-the-government-create-a-new-brand\/","title":{"rendered":"Helping the Government create a new brand"},"content":{"rendered":"\n<p>It&#8217;s not every day the Government asks you to create a new brand identity and strapline.<\/p>\n\n\n\n<p><br>But with the imminent launch of an international health programme, supported by one of the largest-ever Foreign, Commonwealth &amp; Development Office (FCDO) aid investments, they needed to make the impossible happen.<\/p>\n\n\n\n<p><br>With over 20 stakeholders and just three weeks for delivery, we launched with an agile creative plan. Designers, copywriters and account managers worked side-by-side (virtually), and within two weeks the stakeholders agreed on the logo and strapline.<\/p>\n\n\n\n<p><br>How did HarveyDavid perform a branding exercise from start to finish in less than three weeks? Because we didn\u2019t do it alone \u2013 we collaborated with the client\u2019s team and their partners at the Palladium Group.<br>Together we made it possible.<\/p>\n\n\n\n<p><br><em>Deliverables: strategy, creative, logo design, strapline, online assets, banners, brand guidelines, online workshops for global partners on how to use the brand, project management.<\/em><\/p>\n","protected":false},"featured_media":49,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helping the Government create a new brand | HarveyDavid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/harveydavid.com\/case-studies\/helping-the-government-create-a-new-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helping the Government create a new brand | HarveyDavid\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s not every day the Government asks you to create a new brand identity and strapline. But with the imminent launch of an international health programme, supported by one of the largest-ever Foreign, Commonwealth &amp; Development Office (FCDO) aid investments, they needed to make the impossible happen. With over 20 stakeholders and just three weeks [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/harveydavid.com\/case-studies\/helping-the-government-create-a-new-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"HarveyDavid\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-21T08:07:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mlwmvilekvhd.i.optimole.com\/cb:2Y0n.135a8\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/harveydavid.com\/wp-content\/uploads\/2022\/05\/slide-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"704\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@harveydavid_\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/harveydavid.com\/case-studies\/helping-the-government-create-a-new-brand\/\",\"url\":\"https:\/\/harveydavid.com\/case-studies\/helping-the-government-create-a-new-brand\/\",\"name\":\"Helping the Government create a new brand | HarveyDavid\",\"isPartOf\":{\"@id\":\"https:\/\/harveydavid.com\/#website\"},\"datePublished\":\"2022-05-23T08:05:09+00:00\",\"dateModified\":\"2022-06-21T08:07:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/harveydavid.com\/case-studies\/helping-the-government-create-a-new-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/harveydavid.com\/case-studies\/helping-the-government-create-a-new-brand\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/harveydavid.com\/case-studies\/helping-the-government-create-a-new-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/harveydavid.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Helping the Government create a new brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/harveydavid.com\/#website\",\"url\":\"https:\/\/harveydavid.com\/\",\"name\":\"HarveyDavid\",\"description\":\"Marketing support for your B2B goals\",\"publisher\":{\"@id\":\"https:\/\/harveydavid.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/harveydavid.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/harveydavid.com\/#organization\",\"name\":\"HarveyDavid\",\"url\":\"https:\/\/harveydavid.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/harveydavid.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/harveydavid.com\/wp-content\/uploads\/2022\/06\/Logo_v03.svg\",\"contentUrl\":\"https:\/\/harveydavid.com\/wp-content\/uploads\/2022\/06\/Logo_v03.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"HarveyDavid\"},\"image\":{\"@id\":\"https:\/\/harveydavid.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/harveydavid_\",\"https:\/\/www.linkedin.com\/company\/harveydavid\/mycompany\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Helping the Government create a new brand | HarveyDavid","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/harveydavid.com\/case-studies\/helping-the-government-create-a-new-brand\/","og_locale":"en_US","og_type":"article","og_title":"Helping the Government create a new brand | HarveyDavid","og_description":"It&#8217;s not every day the Government asks you to create a new brand identity and strapline. 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