We optimise marketing at every stage of the funnel to increase revenues and margins
Your Funnel Challenge
The sales funnel, or sales pipeline as it’s sometimes called, is a cross-departmental bible. It’s invaluable for identifying areas of the buying process that offer the most significant opportunity for improvement.
Our unique Funnel Vision methodology optimises sales and marketing performance to deliver more and better deals.
If you’re a CEO looking for insight into growth opportunities, a sales leader watching deals in progress, a CFO seeking confidence that forecasts will be met, or a CMO generating leads that turn into profitable revenue, the data and insight from a well-managed funnel can turn an average marketing department into a world-class one. Especially, if your revenue targets are rising faster than your marketing budget.
The Answer to Your Challenge
Download your copy of The Little Book of Funnel Vision and discover how small changes can make a big difference to your revenues and margins when applied through the entire funnel.
- Learn how to increase revenue without increasing top-of-funnel spend
- Discover the assets that create enquires
- Learn the most effective way to turn an MQL into an SAL
- Find out what to measure so you know where to invest
- Learn how to grow revenue faster than your marketing budget
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How is each stage of your funnel performing?
How we add value with Funnel Vision
01
Grow revenue faster than your marketing budget
Making small improvements at each stage of the funnel can improve close rates and deliver big increases in revenue without spending to generate more leads. Making each deal bigger using cross-sell, upsell and attach rate techniques will also bring in revenues you may be missing today.
02
Increase margins
Building brand credibility and selling benefits and value will help the sales team reduce discounting and improve margins. Using marketing bundles and attach-rate techniques will help add high-margin products and services to each sale.
03
Break down the barrier between marketing and sales
When marketing truly understands what happens at each stage of the sales process and fully supports salespeople with content optimised to help move the sale forward to the next stage, great things happen. Improving the lead handover process from marketing to sales ensures every opportunity has the best chance of closing and turning into revenue.
The Funnel Vision Methodology
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