We optimise marketing at every stage of the funnel to increase revenues and margins

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Your Funnel Challenge

The sales funnel, or sales pipeline as it’s sometimes called, is a cross-departmental bible. It’s invaluable for identifying areas of the buying process that offer the most significant opportunity for improvement.

Our unique Funnel Vision methodology optimises sales and marketing performance to deliver more and better deals.

If you’re a CEO looking for insight into growth opportunities, a sales leader watching deals in progress, a CFO seeking confidence that forecasts will be met, or a CMO generating leads that turn into profitable revenue, the data and insight from a well-managed funnel can turn an average marketing department into a world-class one. Especially, if your revenue targets are rising faster than your marketing budget.

The Answer to Your Challenge

Download your copy of The Little Book of Funnel Vision and discover how small changes can make a big difference to your revenues and margins when applied through the entire funnel.

  • Learn how to increase revenue without increasing top-of-funnel spend
  • Discover the assets that create enquires
  • Learn the most effective way to turn an MQL into an SAL
  • Find out what to measure so you know where to invest
  • Learn how to grow revenue faster than your marketing budget

How is each stage of your funnel performing?

1
Prospect database

Generate more Enquiries from your Prospect base by improving your brand position, using stronger calls to action, and offering solutions, not products

2
Inquiries

Turn more Enquiries into Marketing Qualified Leads with improved call scripts, better self qualification techniques and strengthened benefit statements

3
Marketing Qualified Lead

Improve the ratio of MQL’s that become SQL’s using tighter qualification criteria, lead scoring and intent data and improving the lead handover process between marketing and sales

4
Sales Accepted Lead

Having marketing support sales at every stage of the selling process will help optimise close rates and improve deal size and margins

5
Demonstration

Optimise your sales proposals by providing sales with professionally written versions of their most frequently used content

6
Proposal

Provide sales with carefully crafted close tools including promotions, bundles and offers that will help grow the average deal size and reduce discounting

7
Negotiation

With marketing’s support, your entire organization can make sure your customer’s stay happy and keep coming back

8
Closed/Won

Winning a sale is only the beginning. Turn your customers into advocates and keep renewal and retention rates high

How we add value with Funnel Vision

01

Grow revenue faster than your marketing budget

Making small improvements at each stage of the funnel can improve close rates and deliver big increases in revenue without spending to generate more leads. Making each deal bigger using cross-sell, upsell and attach rate techniques will also bring in revenues you may be missing today.

02

Increase margins

Building brand credibility and selling benefits and value will help the sales team reduce discounting and improve margins. Using marketing bundles and attach-rate techniques will help add high-margin products and services to each sale.

03

Break down the barrier between marketing and sales

When marketing truly understands what happens at each stage of the sales process and fully supports salespeople with content optimised to help move the sale forward to the next stage, great things happen. Improving the lead handover process from marketing to sales ensures every opportunity has the best chance of closing and turning into revenue.

The Funnel Vision Methodology

Having served as global CMO and CBO for both B2B and B2C organisations, and worked in global roles for Tier 1 brands including Dell, and IBM, I understand the value of improving each stage of the buyer’s journey.

If your revenue targets are rising faster than your marketing budget, then let’s talk about how you can increase revenue using Funnel Vision.

Connect with Mark

Testimonials

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“You guys rock!”

Cari Rhodes

Global Marketing, Mobility Infrastructure
Spirent Communications

“I’ve been keeping a close eye on the downloads and MQLs being generated, it’s looking very good. Well done, team.”

David Clack

Head of Marketing
Ricoh UK

“The increase in enquiries and demo requests was impressive.”

Emmeline Randall

Head of Marketing
First Databank Europe

“HarveyDavid helped us identify customer personas, empathise with their needs, and convey complex information in an accessible, simple way.”

Jim Hodgson

Project Manager
Business West

“HarveyDavid helped us define a clear and strong value proposition which we were able to use across all our communications.”

Helena Viatge

CEO
Bioinduction

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