Personalisation & CX

What to do when your Eloqua isn’t delivering

Has the promised land you bought into when selecting Oracle Eloqua as your new marketing automation tool never arrived?

Are you struggling to unlock the true potential of the tool, and instead have simply settled for sending out single emails or basic campaigns? Do you feel that you could be doing a whole lot more?

If it’s any consolation you’re not the only one. Many have gone before you and many are in the same predicament now. Even the Markie winners of today had to cut their teeth in the same way.

Eloqua is an incredibly smart and powerful tool but it requires a lot of knowledge and technical capability to use. From a standing start, post-SmartStart, it’s a hard hill to climb so you may need to accept that you need some help. Below are my 4 steps to helping your organisation master Eloqua.

Step 1. Own up.

The first thing to do when Eloqua isn’t delivering is to own up.

Admit that it’s not working. If your people are struggling to deploy even the simplest of campaigns you need to admit that something’s not right. Most will battle on, some get a little better over time and others just turn it off and look elsewhere. Admitting that you need help is the first step to success.

Step 2. Understand why.

Eloqua might not be working for your organisation for a number of reasons, but the two most prevalent are:

  • Eloqua is a really advanc